Meet Paula

Since joining the dynamic BSF Group in 2019, Paula and her team secured a spot in the Top 10% of agents, successfully representing buyers and sellers of luxury homes throughout the City. Whether selling a $7 million home or a small studio condo, Paula negotiates tirelessly on behalf of her clients.

A Nearly- Native, Paula has happily called San Francisco home for 30 years. Hailing from Atlanta, Georgia, she previously enjoyed a decades-long career in journalism and TV production.  Initially a reporter for "USA Today," she subsequently launched a career as Field Reporter/Producer for national entertainment shows "EXTRA" and "Entertainment Tonight.” Gradually, her interests evolved toward sales, a transition she was well suited for. After a stint as Sales Manager for SF’s Harbor Court Hotel, she later developed the Sales Training program for Hudson Grace, a San Francisco based California home goods retail chain acquired by Crate and Barrel. In the capacities of both reporter and sales rep, Paula relied upon her strong negotiating abilities and connections with clients. From her own experience as a home buyer in San Francisco, she knows the value of a trusted professional to help navigate the complex process of buying and selling SF properties. In her off time, Paula enjoys volunteering with the SF/Marin Food Bank North Beach neighborhood Pantry. She and her husband, Tom, are the proud parents of twins, Jack and Lily, recent graduates of The University of Oregon. They live in the City with their dog Georgia and love to bike, walk, and drink good Pinot Noirs.