Sam Sheldon

Digital Marketing Manager

Sam was born and raised in San Francisco, and apart from his time studying down the coast at UC Santa Cruz (and a couple of years abroad in both San Sebastian, Spain, and Nicaragua), he’s always called the city by the bay home.

Sam is an experienced sales and marketing leader with a demonstrated history of success, working primarily in the tech sphere. After graduating from college, Sam was one of the first sales intakes at Yelp and was instrumental in the start up gaining early traction in the local space. Since then, he has worked for various other start ups and was able to fine-tune his marketing skills working as a Field Marketing Manager at Google, where he helped the tech giant launch their initial social media campaigns targeted at the SMB/SME community. With this experience under his belt, Sam founded his own company in 2011 – a full-service music-marketing and event management platform. Successfully utilizing social media and targeted advertising in this role, he was able to parlay that experience into several freelance opportunities, consulting small and medium-sized businesses on how to build a brand on social media platforms effectively. For Sam, the “secret sauce” to Social Media is storytelling, creating a compelling brand narrative, connecting people with the people inside of the company, and ultimately spurring conversations that create awareness around the company’s mission statement.

For Sam, Real Estate has always been a line of work that spoke to him. While living in Nicaragua, Sam worked as an agent for Aurora Real Estate and sold properties on the beautiful Costa Esmeralda. Upon returning to San Francisco in late 2018, he wanted to continue his career in the real estate field. The opportunity to join the team at City Real Estate appealed to Sam’s desire to shift into a strategic marketing role with one of the fastest-growing real estate firms in the city.

In his spare time, Sam enjoys surfing at Ocean Beach, biking throughout the city, hiking in Marin or Santa Cruz counties, spending weekends at their family home in Geyserville, reading, live music, and making the perfect espresso. He resides in the Outer Richmond, close to the rolling waves, with his wife and their little cat, Maya.

Sam was born and raised in San Francisco, and apart from his time studying down the coast at UC Santa Cruz (and a couple of years abroad in both San Sebastian, Spain, and Nicaragua), he’s always called the city by the bay home.

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